MKT214 Marketing Management

This course introduces students to the field of marketing, its principles, 策略, and procedures that are employed by successful brands in the marketplace. 学生 will learn the critical steps in the marketing process, from marketing research, to a marketing idea, to development of the marketing plan and 策略 for successfully marketing a brand. 学生 will analyze case studies and research a company's marketing 策略.

Prerequisite BUS121